Monthly Archives

April 2018

Howell Edwards Ltd

Woman Artist of the Week: Leota Toombs

By | Female Artists, Inspiration | No Comments

Our first female artist of the week is Disney Imagineer Leota Toombs.

In the 1940s, the Walt Disney Studios Ink and Paint Department was made up almost entirely of female artists, collectively producing thousands upon thousands of film cells for films such as BambiPinocchio, and Snow White and the Seven Dwarfs.  Toombs began her career here in 1940, before working in the Animation Department, and eventually WED Enterprises, now known as Walt Disney Imagineering. Whilst there, she created and developed designs for the 1964-65 New York World’s Fair, playing crucial roles in the creation of it’s a small world and Great Moments with Mr. Lincoln. Toombs then transferred her talents to some of the most beloved attractions at Disneyland, including Pirates of the Caribbean and the Haunted Mansion.

Alongside her work in Imagineering, Toombs is most widely recognised as the face of The Haunted Mansion’s Madame Leota in perhaps the attraction’s most memorable scene. Appearing in the Séance Room, she conducts an otherworldly séance in her quest to summon spirits and assist them in materializing. Using a spell book she repeats the following verse over and over:

Serpents and spiders, tail of a rat…call in the spirits, wherever they’re at! Rap on a table, it’s time to respond…send us a message from somewhere beyond! Goblins and ghoulies from last Hallowe’en… awaken the spirits with your tambourine! Creepies and crawlies, toads in a pond…let there be music, from regions beyond! Wizards and witches, wherever you dwell…give us a hint, by ringing a bell!

We love Leota for her incredible talent, her incomparable creativity, and her detailed craftsmanship.

Howell Edwards Ltd
Branding Design

Spring Cleaning – Refresh your Brand

By | Branding, Business Tips | No Comments

Spring has sprung! Let’s ignore the snow and storms that are still refusing to go away, and embrace the extra sunlight at the end of the days. This also means it’s time for our yearly Spring Clean. Spring Cleaning is a great habit to get into; refreshing, cleaning and purging your home and life feels productive and gives you a positive feeling ready for Summer and the rest of the year.

But why limit yourself to your home – Spring is also a perfect time to refresh your branding! Brands are organic – they grow and change over time. Therefore it’s important to regularly review your branding to ensure every part of your visual identity is relevant, accurate and consistent.

Step One: Take a Brand Audit

A brand audit is the first step to take as it will determine what, if any, actions you need to take. Questions to ask yourself:

  • Is your target audience still relevant? Have they changed or evolved since you started your business? Is it time to adjust the clients you serve?
  • Are your objective and goals still relevant? Have they changed as your business has evolved?
  • Do you need to update your offering and services? Are there services not selling that you can change for something that would better serve your customers? Spring is a great time to take a step back and look at current industry trends and market changes, to ensure that you are working with the most highly profitable and rewarding services you have to offer.
  • Are your Social Media accounts up to date? Do you have a consistent visual identity across them? Are they as complete as they can be and do they reflect your voice and values?
  • Have you looked at your internet presence? Are there any articles or blog posts that determine how you’re branded across the net? Do you have any out of date or undesirable information coming up in searches? It can be worth setting up a Google Alert for your business and brand to be notified if anyone mentions you.
  • Are your branded materials consistent? Is your logo still representative of you as a brand and a business? Is your business card design failing to seal the deal? Does your website effectively show off your services and make it easy for potential leads to contact you?

Step Two: Decide on an Action Plan

Based on the information and results you’ve pulled from your brand audit, you can put together a plan of action to keep everything relevant, positive, and consistent:

  • Ensure that your target audience is refined and accurate.
  • Ensure that your business objectives and goals are refined and documented.
  • Ensure that your services are defined, up to date and as on brand as possible.
  • Update your social media accounts with current photographs, cover images, and website links. Ensure that your information is as accurate as possible.
  • Where possible, correct out of date information and links. Set up Google Alerts so you can keep abreast of the media.
  • Consider rebranding.

What is Rebranding?

At Howell Edwards, we try and keep our work, brand, and correspondence as transparent and straight-forward as possible. We know that designers and developers can throw around misleading and confusing terms that bewilder some clients – we’re working hard to avoid that and be as accessible as possible for our clients.

Rebranding is one of those terms. What exactly is rebranding?

The truth is, rebranding can be different for every client and every project. It can mean completely stripping back the entire visual identity, designing a new company logo and every associated asset. It could also mean drastically changing the branding design for every aspect of the company identity – apart from the logo. It is completely possible for the same logo to look extremely fresh, modern and different, by changing all the assets around it. Rebranding can also mean simply refreshing the content that a client currently has, for example restructuring a website to have a more user-friendly navigation system and typeface.

Ultimately, the most important thing to remember is that a brand exists only in the minds of consumers. So, rebranding is about changing what people believe that your company does, and how they feel about you, whether this is by changing your logo, business card, website, or all three.

A rebrand can help you re-align your business with your brand values, voice, and ideal clients and customers. Spring is the perfect time of year to refresh and renew your branding, so why not?

How Can We Help?

We can help you with your rebranding needs, whether it’s a new company logo, a better, clearer company website, refreshed visual assets like business cards and brochures, or all of the above. So what are you waiting for? Get in touch with us today.

Branding Design

Branding – The Psychology of Brand Colour

By | Branding | No Comments

At Howell Edwards, we consider ourselves to be the branding experts. So we know that one of the most important aspects of your visual identity is the use of colour. Whether we recognise it or not, every colour is instrinsically linked to an emotional and psychological reponse from clients – so it’s absolutely crucial to understand the meaning behind colours before committing one to your brand. Read our guide below to help you make a decision, or get in touch for a bespoke approach to your branding.

The colour blue represents loyalty, calmness, and tranquility. We associate the colour with peace, harmony, and reliability. It creates a sense of security and trust in a brand. The colour blue is known to increase productivity and is frequently used in offices.
Works well for financial industries, social networks, and corporate industries

We associate the colour green with freshness, balance and environmentally friendly brands. Green can also allude to wealth and growth, as well as representing “Go!”. Shades of green naturally allude to positivity and have a calming nature.
Associated with environmentally-friendly and eco-friendly brands

Branding Design for Cole Price & Co

We used blue to design the visual identity for Cole Price & Co to present the sense of security and trustworthiness that you expect from an accountant.

The colour purple is known to represent creativity, abundance, royalty, and spirituality. Darker shades of purple give a feeling of luxury, serenity, and artistry, while lighter shades are associated with femininity. The colour is best for targeting a female audience.
Works for luxury Brands, often used in beauty and anti-aging products

Yellow is the colour most associated with brightness and energy. Representing warmth, positivity, and cheer, it gives an impression of happiness and excitement and is considered to be a high-arousal colour.
Represents optimism, used to grab the attention of window shoppers

Orange is the colour most associated with energy and vibrancy, while also coming across as friendly and inviting. It’s a fun and playful colour, great to use for a high energy feel without being overpowering. The colour shows warmth as well as caution and is the national colour of the Netherlands.
The colour orange is used to create calls to action, inspiring impulsive shopping

Pink is the colour we associate with being feminine, soft, and delicate. The level of intensity of the colour used can impact its meaning; used in bright and vibrant tones, it evokes a bold and modern feel, while lighter tones are more traditionally romantic.
Ideal for feminine and romantic brands

Red is a dynamic and powerful colour that’s known to attract attention and evoke passion and drama. Associated with the sun and fire, Pantone suggests that red can stimulate people to take risks, as well as increasing heart rate and urgency. Used minimally, it’s extremely effective, but it can be overpowering.
Stimulates appetite, used in restaurants

We used pink to design the visual identity for Jenloupa to convey the feminine, gentle nature of their products.

Black represents power and elegance – it’s the colour of authority. Used in branding, black evokes timelessness, exclusivity, and sophistication.
Recommended for fashion, editorial, luxury, professional industries

The colour white represents simplicity, purity, and perfection. Generally associated with Apple, their use of white represents the brand’s simplicity in terms of both their form and function. White can also be seen as sterile, clean, and modern.
Most suited to brands interested in simplicity and transparency

Essex Design Studio

We used black to design the visual identity for Boutique Productions to evoke feelings of timelessness and professionalism – everything that Boutique Productions stands for.

Are you ready to create your brand? Or do you want a stronger, re-designed visual identity? Howell Edwards can help you with any aspect of your branding. Get in touch with us to strengthen and perfect your brand.