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New York Infographic by Howell Edwards

New York Television Show Infographic

By | Infographic | No Comments
New York Infographic by Howell Edwards

We are huge infographic fans at Howell Edwards, in fact, it’s one of our specialties. Illustrated infographics are a perfect way to add visual elements to an editorial article or a marketing campaign – they are the champions when it comes to online sharing. They don’t only help boost search engine rankings of websites, but they also enhance your brand awareness. Ultimately, we are visual creatures: 90% of the information transmitted to our brain is visual, and that is processed 60,000x faster in the brain than text is. That is why we would rather look at an infographic than read a lengthy text containing the same content – so why not commission us to design and illustrate an infographic to help you get your information across?

A few years ago we were inspired by another late night Netflix marathon to design an infographic portraying where all the greatest New York based TV shows were set. We designed the piece with a very un-Howell Edwards minimal style, sticking to type only and embracing the “Less is More” mantra. Using a monochrome colour scheme, and a variety of font sizes, we’ve created a simple but effective result.

Over the past few years the design has been featured on a number of creative and design websites around the web, and in a number of best infographic lists. One of our favourite features by Creative Bloq is quoted below:

To emulate the best infographics on the web your design has to have something unique about it. Crafted by Essex based designer Phil Howell, this minimalist, type-only effort definitely ticks that box.

Less is more in this brilliant design, which takes well-known TV shows based in New York and places them in their correct geographical location. It’s a unique way to portray the information that is aided by a simple, monochrome colour scheme and a variety of font sizes.

Howell’s certainly got a talent for infographics – he’s already offered up a few more including a Tube map based on Beatles song as well as one depicting the relationships between the characters of TV show Mad Men. Call us pop culture-obsessed, but we’re big fans of all of them!

If you’re looking for an illustrated infographic design to help boost your search engine rankings, and enhance your brand awareness, get in touch now!

Cheap Website Design

Why You Shouldn’t Use a Cheap Website Design Company

By | Business Tips, Website Design | No Comments
Cheap Website Design

One of our favourite services that we provide is designing and developing websites for startup businesses. Designing a website for a client from scratch is a real privilege, and being responsible for how a business is shown to the world and potential clients is something that we take very seriously, especially when it’s an e-commerce website for selling products and services. If you’re an online retailer, looking for e-commerce web design, we know that it’s crucial for your site to increase traffic, maximise conversions, and provide an incredible user experience, so we’ll design you a website that’s tailored towards your potential customers and clients.

We speak to a lot of potential clients who are looking to launch their first website, and who want to do it in the cheapest way possible. There’s a number of reasons for this; they could be on a tight budget, so only interested in the most cost effective web design, without worrying about quality. It could be that they simply don’t consider a website to be an important asset to their small offline business. It’s understandable, we know that when you’re starting out with your business it can seem like everything is a huge expense, but unfortunately choosing a cheap web designer can actually cost you money in the long run.

Web design is an incredibly competitive industry; there are new agencies and freelancers cropping up every day. This means it’s more important than ever to offer the highest quality services but also compete in cost – which isn’t easy when illegitimate, cheap website companies come into play. But just how do some agencies manage to offer such cheap websites? The chances are that your website will be outsourced to low-quality, low-cost overseas workers. This isn’t necessarily a bad thing, as there are of course skilled designers across the world, but there are things to consider: the time difference, language barriers, quality control and, most importantly, security concerns. From our experience, companies who choose to go down this route almost always end up having to hire a second web designer to correct mistakes, or even start the website again from scratch – ultimately paying twice for one website. We’re often called in to fix mistakes that are greatly penalising businesses, and whilst it’s wonderful to be able to give clients the website that they deserve, we don’t want anyone to be paying twice for something that should have been done properly to start with.

When choosing a “cheap” website designer, you’re also opening yourself up to being given an unoriginal, copied template website. Often, cheap companies will just change a few images, add your logo, and sell you a pre-set template as a brand new website. This website most likely won’t meet SEO standards or requirements, won’t establish you as a point of authority in your field or industry, and will lead to you being penalised in the long run. A bespoke, custom designed website will set you apart from your competitors, offer the full functionality that you and your customers are looking for, and help your search engine visibility through great design and best backend practice.

A low quality, cheap website will ultimately make you lose customers. If your website doesn’t have a great user experience, potential customers will choose a competitor that has invested money in theirs. If your website isn’t built with SEO in mind, you’ll never rank for any of your target keywords, which will stop you from competing with others in your industry. Unless you have a bespoke, original website design, you won’t stand out from the crowd. Your website should be distinctively you, a coherent companion to your branding, and an essential asset to your identity. Ultimately, the highest risk that you take with cheap website design is that you risk a security breach. You can’t guarantee that your designers will follow best security practices, which could at best tarnish your brand image, and, at worst, expose your website to hackers – a majorly catastrophic problem for an e-commerce or membership website.

Your website is normally the first impression that a potential customer or client will have of your brand – so it’s worth investing a little more into making it a great one. Bespoke web design doesn’t have to be extremely expensive; we work hard to offer solutions for our clients that fit their budgets. The most cost effective solution is to hire a web designer that understands your business and the aims of your brand, that will deliver you a bespoke website that will establish you as an expert and set you apart from your competitors, meeting your needs and helping you achieve your goals. A unique, bespoke website is a worthwhile investment that will ensure you a healthy return.

A responsive website with great user experience is crucial for any business. Your online presence can be the deciding factor for potential customers, so your website needs to be consistent with your brand and leave a lasting impression. We are passionate about designing and developing bespoke websites that are highly functional and user friendly, while looking beautiful across all devices and media. If you’re looking to invest in a bespoke, custom WordPress website, we’d love to hear from you.

Web Design Business Tips from Howell Edwards Ltd

How to Make the Most of Your Web Designer

By | Website Design, Business Tips | No Comments
Web Design Business Tips from Howell Edwards Ltd

At Howell Edwards, we thrive on creating and nurturing great relationships with our clients. We pride ourselves on being known as approachable and helpful, especially when we’re working on huge, defining projects such as branding and website designs. We know that taking the plunge and hiring a web designer can be a daunting and intimidating task, and we want to make it as easy as possible for you.

We’ll be completely honest – some of our projects haven’t gone as well as they could have. The one thing that these projects have in common is that our clients were afraid to give us their honest feedback. Ultimately, we want our clients to be thrilled with their finished website – so we’ll do everything we can to ensure it happens. We, or any other web designer, can only do that if our customers are honest about what they like and dislike from a design. We’ve learnt from this, and changed our approach to web design to try and ensure that our clients feel validated and recognised. It’s really important for us to build a strong relationship with our clients so that from initial design through to the website launch, everything runs smoothly, efficiently, and, most importantly for our clients, cost effectively.

We know how important and personal that your web design is for your brand, so we’ve collected some advice and tips to help you make the most of your web designer, and help you get the result that you deserve.

1. Remember Why You Hired a Designer
There’s a reason that you’ve hired a designer – because we’re the experts. You’ve probably spent hours looking through portfolios, case studies, and testimonials, to find a designer that you like. There’s a reason that you’ve chosen them to deliver you a product that you’ll love – because that’s what they do. A professional web designer has all the knowledge and skills needed to give you a website that fulfils your needs, that you’re proud to show off and send people to. They will stay ahead of the curve, abreast of the latest trends, and at the forefront of visual technology. If they’re recommending or suggesting something that maybe doesn’t align with your initial thoughts, there’s a reason for it. Placing your trust in your designer is essential to a great end result.

2. Be Prepared
At the heart of it, web design is problem solving; designing a website that looks visually stunning, gives excellent user experience, and provides long term solutions for your business. This could be through an integrated e-commerce platform, it could be through an eye-catching portfolio site; whatever you’re looking for, web design has a solution. In order to be able to solve your brand’s problems, your web designer will need to know what they are. A detailed brief, including as much information about your business, target audiences, competitors, goals, and more, is a great way to do this. The more insight that your designer has, the better their design will meet your expectations.

Your website designer will almost certainly need your site content, so spend some time preparing everything you want to include on your new website. This can be everything from your brand assets like your logo and style guide, to your visual imagery – any photographs and videos that you have, your site copy, happy client testimonials, your social media links. The more prepared you are to begin with, the more information that your designer will have, and the more efficiently your web design project will run.
We can design and develop a website that works for you and your business. Whatever you’re looking for, we’re always happy to design and build a refreshed website, custom tailored to your needs and comprising all the functionality you require. So what are you waiting for? Get in touch with us today, we would love to hear from you.

3. Be Honest
Above all else, both you and your designer will want your website to be something that you’re ecstatic to show off. The only way to achieve this is by giving honest, constructive feedback to your designer. If you don’t like something about the design, let them know. If something about the functionality isn’t right, tell them. Your knowledge of your business and customers is invaluable when it comes to offering feedback for the website, so make sure that you’re honest and communicative when your designer asks for your thoughts.

4. Avoid Involving Too Many Cooks
It can be really tempting to ask your friends and family for their opinions on your web design – but this almost always ends up being a hindrance rather than a help. A design element that you absolutely loved can be thrown into doubt by Auntie Brenda’s “I don’t like the colour.” Ultimately, you’re the decision maker, and it’s you that understands your website’s aims. Try and leave other’s subjective opinions behind and focus on your goals.

We hope this has been helpful if you’re getting ready to take the plunge and commission your new website. We know it can be daunting, but trusting that you’ve found the right designer, being prepared, and giving honest, focused feedback will help to ensure that you get a result that you’re proud to show off.

We can design and develop a website that works for you and your business. Whatever you’re looking for, we’re always happy to design and build a refreshed website, custom tailored to your needs and comprising all the functionality you require. So what are you waiting for? Get in touch with us today, we would love to hear from you.