One of our favourite services that we provide is designing and developing websites for startup businesses. Designing a website for a client from scratch is a real privilege, and being responsible for how a business is shown to the world and potential clients is something that we take very seriously, especially when it’s an e-commerce website for selling products and services. If you’re an online retailer, looking for e-commerce web design, we know that it’s crucial for your site to increase traffic, maximise conversions, and provide an incredible user experience, so we’ll design you a website that’s tailored towards your potential customers and clients.
We speak to a lot of potential clients who are looking to launch their first website, and who want to do it in the cheapest way possible. There’s a number of reasons for this; they could be on a tight budget, so only interested in the most cost effective web design, without worrying about quality. It could be that they simply don’t consider a website to be an important asset to their small offline business. It’s understandable, we know that when you’re starting out with your business it can seem like everything is a huge expense, but unfortunately choosing a cheap web designer can actually cost you money in the long run.
Web design is an incredibly competitive industry; there are new agencies and freelancers cropping up every day. This means it’s more important than ever to offer the highest quality services but also compete in cost – which isn’t easy when illegitimate, cheap website companies come into play. But just how do some agencies manage to offer such cheap websites? The chances are that your website will be outsourced to low-quality, low-cost overseas workers. This isn’t necessarily a bad thing, as there are of course skilled designers across the world, but there are things to consider: the time difference, language barriers, quality control and, most importantly, security concerns. From our experience, companies who choose to go down this route almost always end up having to hire a second web designer to correct mistakes, or even start the website again from scratch – ultimately paying twice for one website. We’re often called in to fix mistakes that are greatly penalising businesses, and whilst it’s wonderful to be able to give clients the website that they deserve, we don’t want anyone to be paying twice for something that should have been done properly to start with.
When choosing a “cheap” website designer, you’re also opening yourself up to being given an unoriginal, copied template website. Often, cheap companies will just change a few images, add your logo, and sell you a pre-set template as a brand new website. This website most likely won’t meet SEO standards or requirements, won’t establish you as a point of authority in your field or industry, and will lead to you being penalised in the long run. A bespoke, custom designed website will set you apart from your competitors, offer the full functionality that you and your customers are looking for, and help your search engine visibility through great design and best backend practice.
A low quality, cheap website will ultimately make you lose customers. If your website doesn’t have a great user experience, potential customers will choose a competitor that has invested money in theirs. If your website isn’t built with SEO in mind, you’ll never rank for any of your target keywords, which will stop you from competing with others in your industry. Unless you have a bespoke, original website design, you won’t stand out from the crowd. Your website should be distinctively you, a coherent companion to your branding, and an essential asset to your identity. Ultimately, the highest risk that you take with cheap website design is that you risk a security breach. You can’t guarantee that your designers will follow best security practices, which could at best tarnish your brand image, and, at worst, expose your website to hackers – a majorly catastrophic problem for an e-commerce or membership website.
Your website is normally the first impression that a potential customer or client will have of your brand – so it’s worth investing a little more into making it a great one. Bespoke web design doesn’t have to be extremely expensive; we work hard to offer solutions for our clients that fit their budgets. The most cost effective solution is to hire a web designer that understands your business and the aims of your brand, that will deliver you a bespoke website that will establish you as an expert and set you apart from your competitors, meeting your needs and helping you achieve your goals. A unique, bespoke website is a worthwhile investment that will ensure you a healthy return.
A responsive website with great user experience is crucial for any business. Your online presence can be the deciding factor for potential customers, so your website needs to be consistent with your brand and leave a lasting impression. We are passionate about designing and developing bespoke websites that are highly functional and user friendly, while looking beautiful across all devices and media. If you’re looking to invest in a bespoke, custom WordPress website, we’d love to hear from you.