At Howell Edwards we illustrate everything from children’s books to marketing infographics, from food packaging to record covers. Fun, colourful illustrated aspects can be a great way to bring a brighten up and add character to any design, depending on the brand and business. For a fun, family-orientated restaurant, an illustrated menu design is an especially effective way to introduce some personality to the brand.
We’ve been working with Burger Junkie, a local restaurant, since their conception in 2017. Serving probably the best burgers in the county, they’re a fun, young facing brand that offer good, old-fashioned patties and dogs.
Burger Junkie already had their branding in place, so it was up to us to extend these guidelines through our illustrated promotional burger and milkshake of the month posters, complete with food photography, right down to their takeaway menu and their new main illustrated menu design.
We’ve developed an interactive illustrated children’s menu that asks younger visitors to design their ultimate burger, as well as an a3 main menu that comprises starters, mains, desserts as well as drinks. We photographed and designed a separate lunch menu, as well as several monthly specials for “Burger of the Month” and “Milkshake of the Month” advertisements.
We’ve loved working with their bright colours and fun branding; it’s given us a lot of creative freedom with our illustrations as well as the excuse to draw so many fun scenarios. An added bonus is getting to taste test everything! We’re looking forward to the future projects that we have in store with Burger Junkie.
If you’re looking for an illustrated menu design, promotional materials design, or even just have a burger in need of taste testing, please feel free to get in touch!