Rebranding is a key service that we provide for our clients. As well as working with startups and new businesses that are needing a visual identity that will set them apart, we regularly work with established organisations, often small businesses in their second or third year of operating, who are looking to rebrand to reflect their business growth and targets. Brands are organic – they grow and change over time. Therefore it’s important to regularly review your branding and employ rebranding design when necessary to ensure every part of your visual identity is relevant, accurate and consistent.
We loved working with events consultants Boutique Productions to redesign their branding and portfolio website. The company were ready to kick things up a notch by rebranding with a professional visual identity, and that’s where we came in. Key features the clients requested for the new assets included a clean and modern design, a portfolio of past events, and a fun personal illustration of the founder, LJ Pearce.
We designed a bold and modern visual identity for the company, emphasised with dark backgrounds and white and gold features for extra highlights. The logo design went through various stages of editing, beginning with a much more complex, illustrated design before stripping down to a more simple, bolder vision – perfect for LJ’s approach and attitude.
We designed and developed the website to be a straightforward, easy to navigate portfolio website, complete with illustrations and animated icons. Combining client testimonials, case studies of previous events that LJ has held, and a contact form, the site incorporates and integrates the new logo and visual identity to coherently spread the Boutique Productions brand. The website is fully responsive, working to seamlessly provide great user experience across all media and devices.
An effective rebranding design can help you re-align your business with your brand values, voice, and ideal clients and customers, and that’s exactly what we did with Boutique Productions. The new branding is more classic, clean, and luxurious; which completely represents the target audience for LJ’s business. We’re really pleased with the results, and loved working with LJ.
If you’re looking for a rebrand or branding design to refresh your business, please get in touch.
“Super friendly. Excellent at what they do. Work efficiently, listen to brief and have great creative solutions. Fair pricing and will use Howell Edwards again and again and again.”LJ LoweOwner of Boutique Productions