We’ve been working with local restaurant and wine bar Crofters, to redesign their website and produce weekly mailing list designs. Their previous website and newsletters were non-responsive, old-fashioned and out of date, so our biggest focus was to bring the new site inline with best responsive practice, and ensure that their customers could use the site to view the menu and make bookings easily, across all devices, whilst publishing stylish, clean newsletters that were attractive and enjoyable to read.
We went for a much lighter approach with the new site, dropping the dark grey background in favour of a new clean and clear white. We’ve used their existing branding but incorporated new typefaces to make the pages as accessible and easy to read as possible, but whilst still keeping the high quality, successful feel of the establishment. So as not to lose the sense of atmosphere that the restaurant evokes, we’ve included numerous photographs and videos, as well as a new menu area that includes lunch, parties and events as well as drinks and champagnes. The website visits and statistics are currently more than 100% higher than others in their industry, something we’re very proud of.
For the weekly newsletters, we’ve designed a consistent, on-brand template so that customers instantly recognise that it’s Crofters. We produce weekly images and photographs to make the mailouts colourful and eye-catching, and interesting to read. The branding, colours and typefaces from the website are used to keep a coherent consistency across all assets. We’re very happy with the open and click through rates of the weekly newsletters; we’re receiving consistently higher CTR than Crofters’s competitors, especially when promoting new events and offers.
We love working with Crofters and are excited to continue refining and improving the site. If you’re looking for mailing list design and website design and development in the restaurant industry, we’d love to hear from you.