WordPress Web Design

for Arctic Shores

WordPress Web Design is one of our specialities at Howell Edwards. Although we are experts in a number of CMS, we prefer WordPress web design for client-managed website development as it allows us to create beautiful, functional websites that are easy and intuitive for our clients to update and maintain.

We recently had the pleasure of working with psychometric game pioneers Arctic Shores to redesign and develop their company website. This was a new challenge for us, as we hadn’t previously worked with a science-focused brand, let alone a business that utilises cognitive neuroscience and psychometrics. We begin all of our design projects by researching the client’s industry to ensure that we can deliver a product that will offer everything required by both our clients and their potential customers and users, and functionality here was paramount. Key features that our client requested for the new site included a clean and modern WordPress web design, online demo submission, and integration of analytical marketing systems.

The previous Arctic Shores website wasn’t working for them as a business; it didn’t allow interested customers to make contact, it wasn’t responsive across different devices, and the general design was extremely generic – something that they are most definitely not. We redesigned the entire WordPress site from scratch, taking it back to what the company is about – the products, and the science. We designed animated banners to show gameplay and analytics, illustrated infographics to explain benefits of their products and solutions, and illustrated every member of the Arctic Shores team for their “Meet the Team” page to add a personal feel to the site. We developed everything to be fully responsive; we know that up to one third of the visitors viewing their site are doing so from a mobile device, so it’s essential that their experience is just as good as a desktop user. We kept the site design stripped down and modern, using the Arctic Shores recognisable branding and colour palette, and concentrating on accessible navigation and fast loading times.

The site now has a refreshed and simplified look, complete with enhanced content fully optimised for every media device, desktop through mobile. This allows customers to view product details, psychometric information, request demo keys and contact Arctic Shores through the site. The website backend administration area allows the client to observe visitor and customer analytics, so they can feed this information back into offering the service that their customers are looking for. We fully designed and developed the a bespoke WordPress theme for the website, concentrating on accessibility and responsive design to give an inclusive and interactive user experience. We’re so happy with the result and we’re thrilled that our clients are happy, too.

If you’re looking for WordPress Web Design, we would love to hear from you.

“Fast and friendly service. They did a great evaluation of our existing website and delivered a massive improvement for a great price, which included a content management system and Google Analytics set-up. Very happy with their continuous support too!”

Joe WilsonInternational Business Manager at Arctic Shores
Web Design and Development by Howell Edwards
Web Design and Development by Howell Edwards